Intangible Cultural Heritage Empowers, Greater Bay Area Coexists! Cultural and Creative Gifts of the 15th National Games Unlock a New Integration of Sports and Culture
author: Phyllis
2025-11-09
As the 15th National Games of the People's Republic of China and the 10th National Games for Persons with Disabilities and the 8th National Special Olympic Games in the Guangdong-Hong Kong-Macao Greater Bay Area (2025) approach, a series of cultural and creative gifts featuring Lingnan charm, sportsmanship and innovative concepts have been officially launched. These licensed products take the event as a link to connect the cultural genes of Guangdong, Hong Kong and Macao, revitalize intangible cultural heritage (ICH) skills in the sports IP, and inject sustainable charm into the event memories with a low-carbon concept.
Cultural Coexistence: Greater Bay Area Symbols in Small Items
The most distinctive feature of the cultural and creative gifts for the 15th National Games is the in-depth integration and innovative expression of Guangdong-Hong Kong-Macao culture. The officially launched "Blessed China · Golden Vase" can be called a "cultural masterpiece", led by three Chinese arts and crafts masters and integrating multiple traditional techniques such as cloisonné, filigree inlay and jade carving. The four sides of the vase are decorated with four major floral images: "Prosperous Peony", "Eternal Kapok", "Blooming Bauhinia" and "Auspicious Lotus". They not only symbolize the prosperity of the motherland and the vitality of Guangzhou, but also echo the regional characteristics of Hong Kong and Macao, intuitively interpreting the theme of "Three Regions United for the National Games".
Daily cultural and creative products transform Greater Bay Area elements into tangible life aesthetics. The Colorful Lingnan Series Badges adopt cloisonné craftsmanship with hollow design, condensing Lingnan symbols such as wok-ear houses, Manchu windows and Cantonese opera on the chest. The ICH Series Fridge Magnets vividly restore folk scenes such as Bag Race, Piaose (float parade) and Drunken Dragon Festival through zinc alloy relief and painting, allowing Greater Bay Area culture to spread naturally in daily use. The "National Games Emblem Treasure" series, in the form of jade and gold combination seals, launches three works: "Bauhinia Emblem Treasure", "Lotus Emblem Treasure" and "Five-Goat Emblem Treasure", implying the cultural connection of the three regions with the same roots and origins.
Rebirth of ICH: Traditional Skills Collide with Sports Passion
The innovative application of ICH skills endows the cultural and creative gifts of the 15th National Games with both artistic value and collection significance. The Yingge Dance Figurine Blind Box integrates the images of Water Margin heroes into the "Chinese War Dance", supervised by ICH inheritors with 6 random styles, allowing ancient folk customs to enter young groups in the form of trendy toys. The "Glory of Honor" Commemorative Silver Plate integrates four major elements: the event emblem, torch, mascots and landmarks with exquisite casting technology, simulating the visual effect of petal blooming. Each set is marked with a limited edition number and accompanied by a collection certificate, becoming a cultural carrier to freeze the event's glory.
At the launch ceremony of the "Blessed China · Golden Vase", representative ICH inheritors and guests jointly completed the key cloisonné process of "enamel filling". This cross-border interaction between traditional skills and modern sports events not only allows the audience to feel the charm of ICH, but also achieves the goal of "letting sports events carry culture". From ICH toys to masterpieces, cultural and creative gifts have built a multi-level cultural expression system, enabling traditional crafts to be reborn in sports scenarios.
Trendy Toys + Low Carbon: National Games Memories Enter Daily Life
In addition to cultural depth, the cultural and creative gifts of the 15th National Games also take into account trendy attributes and environmental protection concepts. The mascots "Xiyangyang" (Joyful Sheep) and "Lerongrong" (Harmonious Fusion) based on Chinese white dolphins have been transformed into peripheral products such as rotating figures and zinc alloy three-dimensional buckles. The cute design with limited sales of the event LOGO has attracted the pursuit of young consumers. The Zodiac Cute Games Blind Box Keychains and the Three Kingdoms Lion Dance Cute Group Blind Box integrate the characteristics of the 12 Chinese zodiac signs and traditional figures, adopting plush + PVC materials, which are both practical and collectible, becoming "mobile National Games memories" on bags and keys.
Responding to the "Green National Games" concept, carbon labels are introduced for the first time in these licensed products. The public can scan the code to trace the product's carbon footprint, allowing the environmental protection concept to run through the entire consumption process. In licensed product stores in Guangzhou's Tianhe Road Business District, Shenzhen and other places, nearly 500 officially authorized products are dazzling, from gold-themed mobile phone chains to commemorative medal sets, from Lingnan Lychee Crisp Gift Boxes to Eight Views of Guangzhou-themed Mooncakes, realizing a diversified experience of "collectible, usable and edible", and letting the National Games enthusiasm penetrate into daily life.
Online and Offline: Unlock New Ways to Experience National Games Cultural and Creative Products
To facilitate the public to obtain cultural and creative gifts, the "National Games Guangzhou" mini-program has launched the "Guangzhou Gifts" mall, creating an exclusive online purchasing channel. The mini-program also sets up an AI black technology interactive function. Uploading photos can synthesize "National Games postcards" with backgrounds such as event venues and the Canton Tower, supporting one-click mailing, making event memories more participatory and ceremonial.
Offline stores are also popular. Mascot peripherals in Guangzhou's flagship store and city-themed commemorative sets in Shenzhen's stores continue to sell well, forming a virtuous circle of "culture + consumption". These cultural and creative gifts are not only commemorative carriers of the event, but also important links connecting the public with the National Games and spreading Greater Bay Area culture, allowing sportsmanship and humanistic charm to last in collection and use.
As the 15th National Games approaches, these cultural and creative gifts embodying ingenuity and creativity are telling Greater Bay Area stories in diverse ways. From ICH skills to trendy designs, from cultural integration to low-carbon practices, each gift carries expectations for the event and respect for culture, becoming a "sports and cultural business card" presented by the Guangdong-Hong Kong-Macao Greater Bay Area to the people of the whole country.
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