15th National Games Cultural & Creative Guide: Bring "Greater Bay Area Vitality" to Life

author: Wendy

2025-11-16

When Chinese white dolphins leap into the Greater Bay Area waves, the 15th National Games mascots "Xiyangyang" and "Lerongrong" become cultural symbols of vitality and warmth. From the opening ceremony's hit "Guangzhou Xile Bag" to popular plush toys, these cultural and creative products combine event spirit and regional features, turning sports passion into daily life. Here are 5 selected items to help you "take the National Games home".

1. Guangzhou Xile Bag: Opening Ceremony's "Greater Bay Area Gift"

As the "social hit" given to 50,000 opening ceremony audiences, the "Guangzhou Xile Bag" is a blockbuster cultural product. Named after the mascots' first characters (meaning joy and harmony), it's designed by Zeng Zhenwei with the mascots' lively eyes as the core. Made of rainproof and durable material with an expandable flip, it solves the "disposable" problem of traditional event bags. The blind box version includes local snacks like Lianxianglou chicken cakes, making unboxing a culinary and cultural surprise. Soon to be launched publicly, it's a "walking Greater Bay Area business card".

2. Mascot Plush Toys: Color-Changing Marine Elves

Modeled after Chinese white dolphins ("marine giant pandas"), "Xiyangyang" and "Lerongrong" plush toys are top-sellers. They turn from pure white to pink when heated or squeezed, mimicking the dolphins' traits. The three water splashes on their heads are colored with Guangdong's kapok red, Hong Kong's bauhinia purple, and Macau's lotus green, showing regional culture via delicate embroidery. As kids' companions or office decor, they convey sports vitality and marine warmth. By October 26, plush toy sales grew 163% monthly, proving their popularity.

3. National Games Commemorative Badges: "Event Epics" in Miniature

For collectors, the 15th National Games commemorative badges are a "condensed event encyclopedia". Featuring landmarks like Guangzhou Evergrande Football Stadium and the Hong Kong-Zhuhai-Macao Bridge, plus mascots' sports poses, there are over 10 designs like "Torch Relay" and "Diving Moves". The "Three Regions as One" badge uses enamel craftsmanship to combine kapok, bauhinia, and lotus patterns; rotating the back gear forms a complete Greater Bay Area map. These badges spark a "badge-collecting trend" on social platforms, with users eager to collect a full set.

4. Sports Scene Blind Box Figures: Unlock Event "Highlight Moments"

While plush toys are cute, sports scene blind box figures are "vitality representatives". Based on track and field, swimming, basketball and other events, "Xiyangyang" becomes a hurdler and "Lerongrong" a diver. Each figure has detachable accessories like mini podiums with "Guangdong-Hong Kong-Macao National Games" and wave-shaped pool bases. The base engraves world records for sports education, serving as inspirational desk decor. Since launch, they've been popular among young people, with the hidden "Torch Lighting" figure hard to get.

5. Medal-Themed Cultural Set: Bring "Champion Glory" Home

Though the real medal design is unannounced, the "medal-themed cultural set" fuels excitement for glory. It includes a mini medal ornament, certificate-shaped notebook, and metal bookmark. The mini medal has crystal-carved mascot silhouettes on the front and the Olympic motto "Faster, Higher, Stronger - Together" on the back, with gradient plush lanyards matching the mascot toys. It honors athletes' spirit and gives ordinary people a "self-motivation gift" for life milestones like promotions or academic progress.

Conclusion: Make National Games Memories "Live" Daily

From the "city warmth" of Guangzhou Xile Bag to the "glory inheritance" of the medal set, 15th National Games cultural products bridge sports events and daily life. Available in over 500 licensed stores, online live streams, and mobile sales trucks, "Xiyangyang" and "Lerongrong" enter thousands of homes. Choosing a National Games cultural product means collecting event memories and carrying the Greater Bay Area's vitality and warmth, making every use a gentle encounter with the National Games spirit.

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