Dongguan: The Capital of China’s Trendy Toys

author: Phyllis

2026-01-29

Strong Industrial ScaleDongguan is home to more than 8,000 toy manufacturers and nearly 1,500 upstream and downstream supporting enterprises. It produces approximately 85% of China’s trendy toys and nearly one‑quarter of the world’s anime‑related derivatives. From January to November 2025, Dongguan’s toy exports reached 21.49 billion yuan, shipped to 131 countries and regions.

Distinctive Industrial ClustersDongguan’s trendy toy industry is concentrated in key towns such as Shipai, Qingxi, Fenggang, and Chashan, each with its own specialization. For example, Chashan excels in plush toys, Shipai in PVC toys, and Hengli in mold manufacturing. This collaborative division of labor across towns enables the industry to respond quickly and efficiently to market demands.

Comprehensive Industrial EcosystemDongguan has built a complete industrial chain covering design, mold making, production, and marketing. Local enterprises not only possess strong manufacturing capabilities but also actively develop original IPs. For instance, Fuzhiyu established Dongguan Duolang Cultural & Creative Co., Ltd., launching the national‑style IP series Twelve Inherited Beasts: South China Sea Butterfly. ToyCity has successfully created over 20 original IPs, including Laura and Teacher Pa.

Strong Innovation CapabilitiesDongguan’s trendy toy companies actively adopt new technologies to enhance production efficiency and product quality. For example, the technology center of Wise Company uses a modular approach, organizing joint research and parallel development among leading mold enterprises, reducing mold development time by 80%. Through digital tools such as 3D printing for rapid validation and AI‑simulated injection molding parameters, the company achieves flexible manufacturing, cutting production cycles from 60 days to just 10 days.

Rich Exhibition ActivitiesDongguan hosts a variety of trendy toy exhibitions and events. For example, the “China Trendy Toy Capital · Manbo Center” in Shipai held the National Trendy Creative Toys Exhibition, attracting 23,000 visitors over four days and generating nearly 300 cooperation intentions worth approximately 9.2 million yuan. In the future, Manbo Center plans to host seasonal themed exhibitions, creating sustained appeal for the industry.

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